Facts Until You Reach Your Video Ads Publisher
What meaning is that publishers and video ads publisher can upload their video to Twitter, and Twitter will attach short “pre-roll” ads in front of those clips and split the ad revenue with the video owners. That will be how YouTube, the world's biggest video site, does it, too.
Video owners worked together to try to get advertisers to purchase Twitter's “Promoted Tweet” units. But it means the company could have a method that's much more familiar to the ad world, and the entire world of video producers.
Twitter doesn't have anything like the volume of video that YouTube does, but it will make an effort to entice video makers to get more up there by offering more appealing terms than YouTube. Google's site keeps 45 percent of the revenue from ads it sells; people knowledgeable about Twitter's plans say it will just take 30 percent of ad sales.
Twitter's new plan also, for the moment, lets it leapfrog Facebook, which includes yet to roll out an agenda for generating revenue from most of the video that has shown up on that platform within the last few year.
Video owners worked together to try to get advertisers to purchase Twitter's “Promoted Tweet” units. But it means the company could have a method that's much more familiar to the ad world, and the entire world of video producers.
Twitter doesn't have anything like the volume of video that YouTube does, but it will make an effort to entice video makers to get more up there by offering more appealing terms than YouTube. Google's site keeps 45 percent of the revenue from ads it sells; people knowledgeable about Twitter's plans say it will just take 30 percent of ad sales.
Twitter's new plan also, for the moment, lets it leapfrog Facebook, which includes yet to roll out an agenda for generating revenue from most of the video that has shown up on that platform within the last few year.
But Facebook executives have repeatedly said they don't really want to utilize pre-roll ads — the format advertisers are most comfortable with — and it's unclear whether video advertising for publishers will like what Facebook is offering instead. At a media event the other day, Facebook COO Sheryl Sandberg repeatedly known her company's video ad plans as a “test.”
Here's a graphic that attempts to spell out Twitter's old and new approaches, unveiled by product lead Baljeet Singh onstage at an event for advertisers in New York today: “Advertisers want more scale and they desire the process to be easier.”
Here's a graphic that attempts to spell out Twitter's old and new approaches, unveiled by product lead Baljeet Singh onstage at an event for advertisers in New York today: “Advertisers want more scale and they desire the process to be easier.”